RWENZORI THELUJI FESTIVAL AN ANNUAL TOURISM EVENT FOR THE RWENZORI MOUNTAINS

RWENZORI THELUJI FESTIVAL AN ANNUAL TOURISM EVENT FOR THE RWENZORI MOUNTAINS

RWENZORI THELUJI FESTIVAL AN ANNUAL TOURISM EVENT FOR THE RWENZORI MOUNTAINS

The Rwenzori Theluji festival an inaugural tourism event focusing on the Rwenzori mountains is set to be held from the 1st to the 4th of September 2022.

The event is organized by Kasese Tourism Investors Forum a consortium of tour operators, hoteliers and other tourism enthusiasts. These have interests and tourism investments in Kasese the base town for the Rwenzori mountains in Uganda.

Theluji translated as snow from Kiswahili is derived from the fictional Theluji mountains which are snow covered mountains on the border of the Pride lands in the movie The Lion King.

The Theluji mountains character in the movie was based on the real life snow-capped Rwenzori mountains ranges on the border of Uganda and the Democratic Republic of Congo.

Rwenzori mountains theluji festival
Snow capped Rwenzori mountains

Unlike Mount Kilimanjaro in Tanzania which has had similar events such as the Karibu Kili fair and the Kili marathon for a decade or more, this is the premier event for the Rwenzori mountains that is going to welcome visitors from across the globe to participate in a series of activities during the event.

The ever snow-capped Rwenzori mountain ranges have always seemed like a fairy tale for centuries even to the European explorers as well as Ugandans and East Africans in general.

The Rwenzori Theluji Festival is aimed at shining a light on the beauty of the Rwenzori mountains, investment opportunities, cultural diversity and promoting sustainable tourism in the region.

The Rwenzori Theluji festival will also offer marketing for Uganda local tour operators, hoteliers and other tourism investors within Kasese, the entire Rwenzori region and Uganda as a whole.

WHAT TO KNOW ABOUT THE RWENZORI THELUJI FESTIVAL

  1. WHAT IS RWENZORI THELUJI FESTIVAL?

The Rwenzori Theluji Festival is an international tourism and cultural event hosted by Kasese Tourism Investors Forum (KTIF) in collaboration with Uganda Tourism Board (UTB), Uganda Investment Authority (UIA) as well as the Uganda Tourism Association (UTA).

  1. WHEN DOES THE RWENZORI THELUJI FESTIVAL TAKE PLACE?

The Rwenzori Theluji Festival takes place on the first weekend of September every year in Kasese town.

  1. WHAT DOES THE WORD THELUJI MEAN?

The Word “Theluji” is a Swahili word meaning “snow or “Ebiirika or Esyo’nzururu in Lhukonzo language in Uganda.

  1. WHAT ACTIVITIES TAKE PLACE AT RWENZORI THELUJI FESTIVAL?

A series of events will take place at the festival which majorly include;

  1. The Rwenzori Marathon which will attract runners from around the globe. The inaugural Tusker lite Rwenzori marathon is sponsored by Uganda Breweries. The marathon is organized in categories of 5Km, 21Km and 42KM.
  2. Uganda-DRC Trade and Investment Convention that brings together companies, investors, government officials, etc from both Uganda and DRC facilitated by the Uganda Investment Authority (UIA).
  3. Kasese Carnival on the streets of Kasese town featuring music, food, drinks and lots of fun for both tourists as well as the host community and featuring local, national and the international Artists.
  4. Miss Tourism Rwenzori Grand finale which is a beauty contest that selects Miss Tourism Rwenzori. The Miss Tourism Rwenzori beauty pageant has been running since 2015 to promote tourism in the Rwenzori region.
  5. Rwenzori Cultural Expo which showcases the beautiful culture of the people in the Rwenzori Region.
  6. Greening Rwenzori campaign which involves planting and naming trees, Community sensitization about nature and environmental conservation with the region. The Rwenzori Theluji festival aims to achieve planting of 6 million trees within 5 years.
  1. HOW CAN I PARTICIPATE IN THE RWENZORI THELUJI FESTIVAL?

A). As an exhibitor: To promote your company or business by networking with important people in Uganda’s Tourism industry, Business investors, manufacturers and promoters.

B). As a visitor:  Meet companies from Uganda, DRC and many more countries and explore opportunities and activities to enjoy in Uganda.                                                    C). Get new business ideas by meeting business people from different countries such as Uganda, DRC and other countries.

D). Shopping while enjoying attractive programs and activities with your family.

E). As a Sponsor: Sponsor activities at the festival and sell your brand and products to the visitors giving your brand visibility.

F). As a Buyer: Get original products and quality service providers engaging with suppliers and exhibitors at the festival.

The program lineup for the inaugural Rwenzori Theluji Festival 2022 is as follows;

1st Sept: Greening Kasese

2nd Sept: Miss Tourism Rwenzori Grand finale

1st – 4th September: Rwenzori Tourism, Trade, Investment summit and expo with a night live band.

2nd – 3rd Sept: Cultural diversity expo.

3rd Sept: Tusker lite Mount Rwenzori Marathon.

3rd Sept: Miss Tourism Rwenzori Grand finale

4th Sept: Kasese Tourism Investors Forum round table.